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This book is an introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director

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This book is an introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, photography and more, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's design for the web. In addition, the authors have invited pre-eminent international art directors to talk about their roles and to create and art direct sections of the book as part of that discussion, resulting in a impressive and enlightening diversity of perspectives and impressive variety of design approaches. Clearly written and entertaining, including a glossary of handy art director sayings, an 'art director test' and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a bible to the profession.

Dizajn, úžitkové umenie, móda

Na našej stránke v kategórii Umenie nájdete podkategóriu Dizajn, úžitkové umenie, móda, ktorá je určená pre všetkých milovníkov krásy, štýlu a estetiky. V tejto sekcií prezentujeme najnovšie trendy, inšpirácie a inovácie v oblasti dizajnu, úžitkového umenia a módy.

Naša stránka je miestom, kde sa môžete dozvedieť všetko o dizajne – od grafického návrhu, interiérového dizajnu až po produktový dizajn. Nájdete tu články, tipy a návrhy od skúsených odborníkov, ktorí vám pomôžu objaviť a porozumieť svetu dizajnu. Získate informácie o najnovších technikách, materiáloch a trendoch v dizajne, ktoré vám pomôžu obohatiť váš priestor, vylepšiť vizuálne aspekty vašich produktov alebo len rozšíriť vaše vedomosti o tejto kreatívnej oblasti.

V našej sekcií úžitkové umenie vám predstavíme umelcov a remeselníkov, ktorí vytvárajú jedinečné a funkčné umelecké objekty. Vyzdvihneme ich umenie a techniky, ktoré sú použité na vytvorenie týchto diel. Zistíte, ako sa môžete stať súčasťou tohto umenia, napríklad potenciálne si zakúpiť ich výrobky alebo si ich sami vytvoriť.

Móda je ďalšou dôležitou súčasťou tejto kategórie. Na našej stránke vám predstavíme najnovšie kolekcie od renomovaných dizajnérov, popíšeme trendy v oblasti módy a poskytneme vám inšpiráciu pre váš štýl. Nájdete tu nielen články o módnych prehliadkach a dizajnových víziách, ale aj tipy na vkusné kombinácie oblečenia a príslušenstva pre mužov a ženy.

Stručne povedané, na našej stránke v kategórii Dizajn, úžitkové umenie, móda nájdete širokú škálu informácií a inšpirácií v jednom mieste. Choďte s nami na objavovanie najnovších trendov v dizajne, objavte krásu a funkcionalitu v oblasti úžitkového umenia a nájdite si štýl, v ktorom sa budete cítiť sebavedomo a unikátne. Prichádzajte na našu stránku pravidelne, pretože sa vždy snažíme prinášať čerstvé a zaujímavé obsahy, ktoré vám pomôžu objaviť novú kreatívnu stránku v sebe.


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