This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover p -Researching your client and your audiencebr -What makes an ad successfulbr -Getting the
Popis produktu
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover p -Researching your client and your audiencebr -What makes an ad successfulbr -Getting the audience's attention in a crowded marketplacebr -Researching your client and your audiencebr -The importance of consistent branding and identitybr -The difference between print advertising, billboards, the web, television, and radiobr -Advertising design versus editorial design pAlso included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, iAdvertising Design and Typographyi will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. pAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a iNew York Timesi bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
543543
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