pemDestination Marketing emoffers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. ppThis new second edition has been revised and updated to include pul p p linew slimline 15-chapter structure
Popis produktu
pemDestination Marketing emoffers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. ppThis new second edition has been revised and updated to include pul p p linew slimline 15-chapter structure li p p linew chapters on Destination Competitiveness and Technologyli p p linew and updated case studies throughout, including emerging marketsli p p linew content on social media marketing in destination marketing organisations and sustainable destination marketing li p p liadditional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.li ulpIt is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
543543
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